Happy birthday, Twitter

Bad buzz sinks Starbucks' "Race Together" campaign | Facebook comments tweak gets mixed reviews | Facebook post forces American Airlines to rethink refund Created for ignoble.experiment@arconati.us |  Web Version   March 23, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Bad buzz sinks Starbucks' "Race Together" campaign Starbucks has ended its "Race Together" project after the conversation-starter campaign met with a slew of negative comments on Twitter and other social platforms. A third of online comments about the campaign fell into the "hate" category, Networked Insights says, while 7% of online chatter showed empathy with the campaign's goals. The New York Times (tiered subscription model) (3/22), The Washington Post (tiered subscription model) (3/22), The Wall Street Journal (tiered subscription model)/CMO Today blog (3/20) Share:  Report: Econsultancy - Enterprise Priorities in Digital Marketing The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report, based on an international survey of 402 senior marketers, focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. Read the Report Now. Connecting & Collaborating Sponsored By Facebook comments tweak gets mixed reviews Facebook is making user comments less visible on company pages, potentially helping brands that have struggled with negative buzz on the site. Not everyone is convinced the hidden-comments feature is a step forward. "It defeats the whole primary purpose of Facebook, which is to engage the audience," retail consultant Jean-Pierre Lacroix said. The Globe and Mail (Toronto) (tiered subscription model) (3/23) Share:  Redefining Measurement from Awareness to Conversion In our media-saturated world, no two customer journeys are alike-and success depends upon being able to measure what works and what doesn't. In this eBook, you'll learn how to build a tightly measurable, effective programmatic campaign across all stages of the customer journey. Download the ebook now! Most Read by Marketing Decision Makers Sponsored By Facebook post forces American Airlines to rethink refund The Economist (tiered subscription model) Facebook updates its community standards The New York Times (tiered subscription model) Why Facebook's payments strategy is a big deal Wired.com How to mess up your Instagram marketing HubSpot.com Facebook reportedly preparing ad-measurement tool The Information Combating Identity Theft in a Mobile, Social World Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com How to Make Your Store Stand Out From the Crowd     The Critical Numbers You Need to Know for Business Success     Developing a Future-Proof Business Model     What Every Balance Sheet Should Have     Going "All In" on Your Business     Click here to learn more about Featured Content Marketer Moments Museums band together for global Twitter campaign Twitter is marking Museum Week with 800 museums and galleries around the world using it to participate in chatter around daily themes. The event was created to help museums improve their reach to tech-savvy audiences. The Guardian (London) (3/23) Share:  Why marketers are flocking to Meerkat "American Idol," CNN and the Miami Dolphins are among the brands using Meerkat, which lets users stream live video via a Twitter account. The main difference for marketers between Meerkat and competitors is that it allows connections with consumers in real time. Mobile Marketer (3/23) Share:  Platform News Happy birthday, Twitter Twitter launched nine years ago, and it has since achieved a scale that would have been hard to imagine when it went live. "With one billion tweets sent nearly every two days, Twitter has become something nearly impossible to describe, because it's different for every user," John Patrick Pullen writes. Time.com (3/20) Share:  Measurement Matters American Airlines is flying high on Twitter, Facebook American Airlines uses Facebook and Twitter more frequently than any other U.S. airline, an Engagement Lab report says. United Airlines scored second place on Twitter but failed to make the top 10 for Facebook engagement. TheStreet.com (3/23) Share:  Social Shareable Researchers tout a way to collar cats' effect on other animals Australian researchers are arguing for outdoor cats to be kitted out with brightly colored, Scrunchie-like collars to make it harder for them to catch birds and other prey. The collars reduced deaths by over 50% in a study, researchers say. Mashable (3/23) Share:  SmartQuote Twitter is ... a big, noisy channel of human communication." -- John Patrick Pullen, writing at Time.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information