 | FREE Guide: Build A Better Social Media Strategy! Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now! | | Facebook lets advertisers mine topic data Facebook is giving brands free access to a wealth of topic data from posts, essentially allowing them to mine the site for keyword mentions. The tool should help marketers create more focused ads, and could aid in product development, Facebook's Matt Idema says. Re/code (3/10) Brands learn the power of having a personality Arby's success on Twitter is due to its ability to project a clear and compelling personality through its tweets, Tessa Wegert writes. That's something other brands should seek to emulate in all their customer-facing messaging, Wegert writes. ClickZ (3/12)  | 7 Sales and Marketing Myths Leading You Astray
Discover the truth behind 7 myths that are often believed to be the most effective ways to market and sell. Embracing their alternatives, may convince your customers to say "Yes" to change and "Yes" to you. Download the eBook The Salesperson is Dead... and other myths that just aren't true! |
 | Behind the video distribution strategy of "@TheBuzzer" Selecting the right social platform to publish and distribute videos is critical for Fox Sports' "@TheBuzzer" show. The show uses Twitter to publish videos on current topics that are happening now, while Facebook works for day-old stories and YouTube is selected for longer-term, lasting content, said Producer Michael Jankolovits. Digiday.com (3/12)  | eBook: Getting Started With Enterprise Social Networks
Social business tools are being rapidly adopted across organizations. In fact, Gartner predicts that by 2016 half of all large organizations will have internal Facebook-like social networks, and that 30% of those will be considered as essential as email and phone. Click here for a Free eBook: How to Get Started On Enterprise Social Networks. Download today. |
 | Click here to learn more about Featured Content        | Turn Smart Market Volume 1: Brand Protection
Finding the right balance of brand safety and reach remains one of the toughest hurdles marketers face today. In this eBook, learn how to fine tune your brand protection strategy to help your organization hit the "brand safety sweet spot." Download the ebook now. |
 |  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Gator on course doesn't stop Florida golfers Golfers at a club in Florida were startled this week when an alligator estimated to be 12 feet long wandered onto the putting green. The reptile's arrival didn't stop a women's tournament, though. "If we stopped playing because of alligators, we'd never have golfers," general manager Mickie Zada says. Reuters (3/11)  | A Guide for Structuring and Implementing PIAs: Six steps for your next Privacy Impact Assessment
Privacy Assessments are the backbone of a great data privacy management program. This whitepaper will provide 6 steps to consider when conducting a Privacy Impact Assessment (PIA) - the process for identifying, assessing and mitigating privacy risks for a specific product, service or system.
Download whitepaper now. |
 |  | A human's personality might be largely innate. For brands, it must be crafted -- molded from the moment the brand is born, and by every message it shares moving forward." -- Tessa Wegert, writing at ClickZ | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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