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2015/03/11

Turning the Customer Experience Around - CUSTOMER

CUSTOMER : 3/11/2015 eNewsletter
 

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Many companies today are in a state of denial about the quality of the customer experience they provide. In fact, the situation would be comical if it wasn't so dire: a 10-year-old study by Bain and Company found that while 80 percent of companies are confident that they deliver a superior customer experience, only about eight percent of their customers - one tenth - believe that is true. As it turns out, companies are starting to believe their own marketing mottoes, and this is a mistake.
What with advancing technology, growing outsourcing and regular employee turnover, you'd think most call centers have had more than their fair share of challenges. You'd be wrong, according to a new update from Loyalty360, the online arm of the Loyalty Marketers' Association.
Salesforce recently announced a new product that will automate many of the processes that go with delivering a great customer experience. The Salesforce Service Cloud Intelligence Engine (SSCIE) can optimize how cases are assigned to agents in a way that works well with an omni-channel customer service center.

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