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2015/03/24

Twitter creates filter to weed out threatening, suspicious tweets

Twitter enters geotagging partnership with Foursquare | Facebook tests of news-content hosting said to be coming soon | Comcast expands its social media customer service
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March 24, 2015
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The Big StorySponsored By
Twitter enters geotagging partnership with Foursquare
Twitter says it's working with Foursquare to develop tools to let users tag specific locations, such as businesses, in their tweets. "Location based tweets could do a lot to help Twitter extend its monetization and advertising options," Darrell Etherington writes. TechCrunch (3/23), Fortune (3/23), Fast Company online (3/23)
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Video: Pictures are Worth 1,000 Words
The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch the video

Connecting & CollaboratingSponsored By
Facebook tests of news-content hosting said to be coming soon
Facebook is reportedly preparing to host news content on the social network in an arrangement that would give publishers money from accompanying ads. The New York Times and BuzzFeed are said to be among the initial partners in the project, which would make consumption of news content from the social network more direct and seamless. The New York Times (tiered subscription model) (3/23)
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Comcast expands its social media customer service
Comcast says it's increasing the size of its social media customer-service team to 60 full-time specialists in a bid to control online chatter about its brand. "With a much bigger team, we'll be able to support customers across more platforms. And we'll be able to get to them faster," Comcast's Tom Karinshak wrote in a blog post. Fortune (3/23), The Huffington Post (3/23)
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Retargeting Your Way to Success on Mobile
With retargeting, marketers can maximize the value they get from their existing mobile users. By delivering tailored messages to foster deeper engagement, marketers can add impressive gains to revenue, purchasers, registrations, and more. Download our new ebook to learn more about why retargeting is key to any mobile marketing strategy.

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Vessel adds big partners as it launches on iOS
Mobile video service Vessel has signed up Discovery Digital Networks, the Science Channel, NBC, A&E and the NBA as it launches on iOS. The application offers exclusive early access to short-form videos from around the Web for a monthly fee. VentureBeat (3/24)
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eBook: The Secret To the Most Effective Content Marketing
Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret To the Most Effective Content Marketing to learn more. Download today.

Business Tips and Advice
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Platform NewsSponsored By
Twitter experiments with videos that play without prompting
Twitter is introducing autoplay videos to some users' feeds. The test will gauge how much more likely users are to watch a video if it starts without any prompt. Advertising Age (free access for SmartBrief readers) (3/23)
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Report: Econsultancy - Enterprise Priorities in Digital Marketing
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report, based on an international survey of 402 senior marketers, focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. Read the Report Now.

Measurement MattersSponsored By
Social data is a boon for public-health researchers
Social media is becoming a key resource for public-health researchers, letting them access huge data sets about people's health-related behavior, says Johannes Eichstaedt of the University of Pennsylvania. "We can look at tens of millions of people with these new methods," Eichstaedt says. CBC.ca (Canada) (3/23)
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Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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Grown-ups revert to preschool in Brooklyn
A startup in Brooklyn, N.Y., is charging adults up to $999 to go back to preschool-style sessions with finger-painting, show-and-tell sessions and naptime. "People come here and get in touch with their inner child. It's magical," says founder Michelle Joni. ABC News (3/17)
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Rethink Email: 3 Strategies to Stand Out in Your Customer's Inbox
As inboxes get busier, your customers will seek more meaningful engagements in email. This e-book will show you how personalization, real time automation and predictive intelligence can create a seamless 1:1 email experience for your customers. Download Now!

SmartQuote
It's a scary proposition because publishers want to control their brand, and their audience and their advertising dollars."
-- Newspaper consultant Alan Mutter, as quoted by The New York Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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