Reviews: Twitter's Periscope is a worthy challenger to Meerkat The streaming application Meerkat, which was a hit at South by Southwest, faces strong competition from Twitter's Periscope, which was released Thursday, and various marketers and media types have given the early nod to Periscope. "Right now, we definitely like Periscope better. The main difference between Meerkat and Periscope is that Periscope broadcasts can be watched for up to 24 hours after they end," said Sam Sheffer, The Verge's social media manager. Adweek (3/26)  | The 5-Minute Multi-Channel Nurturing Primer
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 | Tecate used Facebook program to reach 93% of its target audience Heineken-owned Tecate's 2014 holiday marketing effort on Facebook reached 93% of its target audience, with each person averaging 10 views across the videos and ads. The campaign, called #Manfidence, used Facebook's Anthology program to target Hispanic-Americans ages 21 to 34. "It really, really connected with consumers. [The ads' were about] men finding masculinity on their own terms. Guys who are comfortable in their own skin," said Gustavo Guerra Meza, Tecate's brand director. Adweek (3/26)  | Combating Identity Theft in a Mobile, Social World
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 | Click here to learn more about Featured Content       Twitter users are active online shoppers, study says Twitter users are bigger spenders than nonusers, according to a Millward Brown study commissioned by Twitter. "These shoppers on Twitter are also engaged: they're 160% more likely to stay up-to-date on brand news and promotions, 120% more likely to search for deals and sales and 240% more likely to converse with a brand than retail shoppers on the average social network," Twitter's Angie Ficek says. WebProNews (Lexington, Ky.) (3/27) | Australian police show their lighter side on Facebook The Queensland Police Service is getting buzz on Facebook thanks to a quirky approach to public-safety announcements. Wet roads were blamed recently on "the tears of One Direction and Top Gear fans," while a missing manhole cover was attributed to the antics of the Teenage Mutant Ninja Turtles. BuzzFeed (3/26) |  | Managers who think through their own social media strategies and put these topics on the table aren't hassling people, they're helping them." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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