New CMO Council Webcast: Is the CMO Also the Chief Silo Buster?

Is the CMO Also the Chief Silo Buster? What Marketing Really Needs to Accelerate Opportunities Through Data TUESDAY, MAY 5 | 10:00 AM PT / 1:00 PM ET
The desire to have an accurate and complete view of an individual customer is not new for marketers. But why is it—when marketers admit that the ability to deliver data-led, customer-centric experiences across channels is critical to their success—that we are still struggling to obtain this 360-degree view of our customers? The CMO Council, in partnership with Trillium Software, invites you to view an interactive, one-hour webcast on May 5, 2015, at 10am PST/1pm EST to discuss the key challenges and concerns marketers face when breaking down data silos within their organizations. Through conversations with brand experts, we will explore how marketing can accelerate their strategies, design more effective campaigns and learn more about their customers. The webcast will feature insights from: Scott McAllister, Senior Vice President of Digital Marketing and Revenue for Time Inc. Denise LaForgia, Product Marketing Manager for Trillium Software, a leading provider of global enterprise data quality solutions Liz Miller, Senior Vice President of Marketing for the CMO Council, will facilitate a Q&A at the end of the webinar. Register for the Live Webcast >> We hope you are able to join us for this informative and interactive webcast.
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