B2B Lead Gen | Conversion Optimization | Marketing Automation

View Web Version

Download these most recent special reports brought to you by the Editors of Chief Marketer including brand case studies, latest research and insights from brand and agency experts.

Tell a Tale Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. Storytelling can make your B2B brand more relevant and engaging. The Changing Face of Sweeps Sweepstakes are no longer simple child’s play. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends. Building Relationships with Intelligence Marketing automation tech solutions helps manage digital and email campaigns and can help marketers sort through prospect and customer lists more quickly and efficiently, whether it’s targeting qualified leads and prospects or sending messages to existing customers. Special Report: B2B Lead Gen Content marketing is an essential part of any B2B lead gen strategy today. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your brand stand out? The Path to Conversion Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion. Marrying Direct Mail and Digital Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.

This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 4 Choke Cherry Rd, 2nd Floor • Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.