Mobile, Omnichannel, and Personalization Took Center Stage at IRCE 2015

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SPECIAL REPORT

Mobile, Omnichannel, and Personalization Took Center Stage at IRCE 2015 Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. It was impressive to see how quickly merchants at IRCE 2015 are accepting the fact that they need to provide a seamless, consistent customer experience across all channels. Now the real work can begin – getting people, processes and technology to make omnichannel happen. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015: How 1-800-Flowers continues to ride the wave of change. Why the Internet of Things will make data even bigger How Macy's is getting a grasp on in-store pickup

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