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The latest news from the Mad Marketer Online Community. Calling All Agencies: It's Time to Free Yourself from the 'Yes Man' Inside of You Creative agencies are engaged in unique relationships with their clientele. Brands that use creative agencies to supplement (or entirely outsource) their advertising, marketing and other "outside the box" projects are often investing a significant portion of their budget to do so. As a result, the relationship between agency and client is one of high stress. However, despite these high pressure relationships, creative agencies should avoid becoming a 'yes man' for their clients. Three Ways Marketers Can Strengthen Their Strategic Muscles Regardless of what you believe qualifies a great marketer, there is one quality that should be universal: strategic thinking. This quality will only become more important as the marketing industry continues is shift towards digital content production and marketers are tasked with carrying out detail-oriented campaign plans. For marketers who feel they may be lacking in this skill set, or are looking to better their already existing skills, here are three ways to strengthen your strategic muscles. How to Get Your Marketing Team Back in the Game Marketers today have more on their plates than ever before. On top of the innumerous projects they currently oversee such as advertisement, event planning and customer retention and acquisition, marketing departments today are required to constantly churn out high-quality content in order to solidify their brand's digital presence and to stay competitive with industry leaders. This can easily create employee burnout, but with these tips you can get your marketing team back in the game. Is Your Brand Making These Amateur Marketing Mistakes? When an industry goes through a major shift—such as a move toward content marketing among businesses—experts often need to adjust and/or even learn new skills to remain competitive in their fields. During these transitional moments, mistakes can sometimes pass through cracks in your quality control systems. Therefore, it's more important than ever that the marketing departments and agencies responsible for the majority of content creation don't assume these amateur skill sets. Why Too Many Meetings Can be Death for Marketers Productivity For marketers, the number of meetings we attend can sometimes feel overwhelming. For example, personally speaking, I am proud to take part in some of my organization's most important collaborative sessions and decision-making processes. Between half-day strategic sessions and ad-hoc meetings, however, some weeks can feel a bit nightmarish. Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone's eyes lit up when he took the stage, of attendees furiously trying to jot down every content marketing tidbit he shared, and of the electricity in the air—which was surpassed only by Joe's own magnetism.

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