Brands tap into fashionable Instagram kids Brands are competing for kid ambassadors on Instagram, with babies and toddlers taking a starring fashion role. Children with big followings can earn around $250 per post, according to mother Kerry Seymour, who now works from home with her 18-month-old daughter. "If a mother endorses it, that gives the brand much higher credibility than advertising," says Bruce Perrott of the University of Technology Sydney. News.com.au (Australia) (8/26)  | Take the Blinders off Your Attribution Models
Marketers are half-blind because they can't create a whole picture of a purchase journey and they can't connect activities, especially across the offline/online divide. Half-blind attribution modeling can lead to badly misguided conclusions about where your money should be spent. Let's fix that: we'll help you get 20-20 vision with data onboarding. |
 | Tweets will now show up in Google searches  | | (Philippe Huguen/Getty Images) | Tweets are now appearing in all Google English search results on desktop and mobile, following an agreement this year that Twitter would give the search engine access to its stream. The move means a strong social media presence could boost search-engine rankings and is now even more important for brands, writes Lauren Kaye. Brafton.com (8/25)
Limit promotional content for better social marketing To avoid alienating your followers, make sure that only 1 in 5 of your social media posts is promotional, Erika Montgomery of Three Girls Media says. Also, focus on targeting customers who live near your business, and use software to schedule your posts without completely automating your social media outreach, experts say. BusinessNewsDaily.com (8/21)  | Why are apps becoming a must-have touchpoint for retailers?
As shopping on mobile devices is expected to hit $290B worldwide by 2016, measuring app campaigns is now a vital component in a retail marketer's toolkit. This comprehensive guide provides a deep dive into mobile campaign measurement and analytics including retargeting optimization, omni-channel LTV, multi-touch attribution, and much more. Get your free copy! |
 | Lowe's social strategy is paying off on Pinterest, Vine Lowe's Home Improvement is seeing success on social media, with 3 million Pinterest followers and 31,000 fans on Vine. The company's strategy is to avoid hard sells of products and instead create inspirational content around events and consumer projects. Statista ranked the brand as the third-most-popular retailer account on Pinterest last year, behind L.L. Bean and Nordstrom. Digiday.com (8/25)  | How to Master Remarketing in an Omnichannel World
Right now, prospects are visiting your website and calling into your contact center. Most of them won't convert. In a week, 40% will lose interest. Download the MAKING IT WORK: Mastering Remarketing in an Omnichannel World eBook to learn how to quickly re-engage hot leads and prospects, across multiple channels! |
 | Facebook reveals "Donate Now" button to boost charitable giving Facebook has unveiled a "Donate Now" button that charities and nonprofit organizations can put in ads and on their pages. The ALS Association and the American Cancer Society are using the feature, but its success will rely on consumers' willingness to store payment information with Facebook. Adweek (8/24)  | The 2015 App Marketing Guide
Learn the major app acquisition, retention, and engagement trends in 2014 that will impact your marketing strategy this year, including (a) the 2014 app engagement landscape, (b) eight major data discoveries on user engagement, retention, and marketing, and (c) the five critical takeaways for 2015. Download the Free Guide |
 |  | The Modern Marketer's Field Guide
Learn how to identify the tools that make connecting with your audience and doing your best marketing easier than ever. Get the guide. |
 | The perils of a premature touchdown dance  | | (TIMOTHY A. CLARY/Getty Images) | U.S. runner Molly Huddle missed out on a medal at the world championships in Beijing after starting to celebrate too soon and getting passed near the line. This video gallery lists other athletes who have made similar mistakes, including a baseball player who failed to step on home plate after a home run and a football player who mistakenly celebrated while the opposing team was on the way to a touchdown. National Public Radio (8/25)
 | Your Crash Course to Full Funnel Marketing
Full funnel marketing is imperative, because up to 90% of the buyer's journey is complete before a prospect reaches out to a salesperson. The most effective marketers are engaging with their prospects throughout the entire funnel - from top to bottom. This eBook shows you how to generate awareness, engage prospects, and drive leads with a full funnel marketing approach. Take the Crash Course now! |
 | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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