9 tech trends modern marketers can't ignore in 2016

January 25, 2016 Issue Subscribe | View online 9 tech trends modern marketers can't ignore in 2016 By Tom Edwards This year is poised to feature truly transformational innovation, from social messaging to virtual reality to native apps. Take a look at the tech trends marketers need to keep on their radar. Millennials: We're not what you think By Sima Sadaat Put aside your misconceptions about this generation and learn to embrace what it means for marketers. Does big data hurt or help entertainment marketing? By iMedia Editors Show business is a unique animal in the marketing world. Discover if modern marketing tactics are working to drive audiences in theaters, at home, and online. SPONSOR CONTENT 3 huge ad management issues marketers need to fix With Victor Wong With the speed and urgency marketers work under these days, it's easy to let ad management get out of hand. Here are a few big mistakes and how to fix them.   Blog Posts 2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry By Doug Schumacher In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands... CES 2016: Focusing on the tech that drives content By Jennifer Marlo Content delivery systems were a major part of the 2016 consumer electronics show. During the keynote speech on Wednesday, Netflix... Cover Stories 5 campaigns that bucked traditional gender roles 12 qualities of the most productive marketers The 4 hardest marketing jobs to fill in 2016 4 campaigns that should have failed but didn't New year, new fraud, new solutions Full calendar >> iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite iMedia Agency Summit May 1-4, 2016, Lost Pines, TX Request invite Resource Connection Featured Presentations The key to efficient sales management If your KPIs are only showing the final results, you're missing out on the entire field of prediction. Is half your customer data missing? Most customer profiles are seriously incomplete. Here's what you can do to quickly and cost-effectively fix the problem for your brand. "Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Social Media Manager / Editor More jobs >>

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