Smart CEO Series for Sophisticated Marketers

Welcome to SmartCMO, the video series about fresh tips, best practices, and insights to help sophisticated marketers optimize all of the media and technology tools at their disposal. It's a dynamic look at how social media, public relations, brand strategy, traditional media, mobile, search engine marketing, and website development can all be part of a harmonious brand ecosystem. Click here to view all three videos. In Social, Content Is King. But which style of content is right for your brand? Probably several of them. And in this new video, Halo's own social media guru, James King, explains. What Is the One Word That Captures the Essence of Your Brand? If you want a great campaign, it's crucial to find that word. Halo's Executive Creative Director, Michael Gambino, shares. Facebook Lead Ads Are a Powerful New Customer Acquisition Tool. But as effective as they are, they're still some of the least intrusive units on the web. Christina Sottolano, Digital Buyer and Planner at The Halo Group, explains the magic in this video. The Halo Group A Branding and Marketing Communications Agency 350 Seventh Avenue, 21st Floor, New York, NY 10001 212 643 9700 Copyright © 2016 The Halo Group, All rights reserved. This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 9211 Corporate Boulevard, 4th Floor, Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.