Social Video Best Practices, College Students are the New Media Moguls, Improve Battery Power at Events

Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version February 2, 2016 In a First, McDonald’s Ties Sales to its App When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was a finding that it could tie its digital strategy to restaurant sales. More…   SPONSORED BY: Enter the 2016 PRO Awards! Honoring exceptional promotional marketing for 26 years. You did the hard work, now get the recognition you deserve – Enter by 2/26 & Save! Bud Light, Ford and Coke Won PRO Awards Last Year. Are you in for 2016? Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today! More…   SPONSORED BY: Our first book! The PROMO Playbook The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today! Student Brand Ambassadors Are the New Media Moguls Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake. More… 5 Ways to Improve Battery Power at Events Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either. Here's how to avoid a power outage. More…   SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact Cynthia Foristel (203) 899-8482 to learn more. Local Marketing that Matters Businesses should put an emphasis on community-centric local marketing efforts—or marketing that matters—to reach consumers at the right place and time. More… Social Video Best Practices for Digital-first Brands Here are three social video best practices that are putting digital-first brands on top. More…     Job Opportunities Assistant Marketing Manager InfoSys, NJ Marketing Manager - Pharmaceuticals Shimadzu Scientific Instruments Inc., Columbia, MD Senior Product Marketing Manager GE Energy Management, Johannesburg, South Africa Marketing Manager InfoSys, NY Product Marketing Manager - Dell Blueprints Dell, Inc., Round Rock, TX Marketing Manager Bauscher Hepp, Inc., Raleigh, North Carolina   Related Content The CMO Solution Guide to Leveraging New Technology and Marketing Platforms A marketer’s role continues to morph in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath. Here are CMO peer solutions and a collective perspective on how CMOs are tackling this issue. Frictionless B2C Guide Customers want, demand and expect a cross-channel experience where they receive essentially the same message across all of those same channels. This guide outlines some best practices on delivering on the frictionless marketing experience promise when it comes to marketing automation, content marketing, social media and data management.   The Chief Marketer Network Source Directory Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Subscribe | Visit CM | Jobs | Resource Directory | E-Letters Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2016, Access Intelligence. This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 9211 Corporate Boulevard, 4th Floor, Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.