Why a Unified Commerce Platform is a Must | Using the Catalog as a Mobile and Web Driver

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Simplifying Your Ecommerce Checkout for Cross-Border Customers International payment offerings alone do not make you a cross-border merchant. Shopping on U.S.-based websites can be confusing to cross-border shoppers. So when targeting cross-border customers, sellers need to be conscious of the distinctive needs of shoppers in other countries. Using the Catalog as a Mobile and Web Driver The catalog today is not only a sales driver but a vehicle for branding, inspiration and engagement. In this MCM Outlook 2016 report, you will see how merchants are making the catalog an important part of their marketing strategy. Catalogs have proven to be an excellent website and mobile driver while still maintaining the brand’s story. Why a Unified Commerce Platform is a MUST for Business Growth Today’s B2C or B2B business needs a web-based unified ecommerce platform that combines mobile-optimized ecommerce storefront technology with enterprise-class order management and inventory management, fulfillment and warehouse management, customer relationship management (CRM), Point of Sale capabilities and much more.

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