IHOP sees social success with pancakes on the beach

Microsoft's LinkedIn purchase looks good for advertisers | A glimpse into Facebook's retail strategy | How to win leads on Facebook and Twitter Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT June 14, 2016 CONNECT WITH SMARTBRIEF          SIGN UP ⋅   FORWARD The Big Story Microsoft's LinkedIn purchase looks good for advertisers Microsoft has acquired LinkedIn for $26.2 billion, and the deal could give advertisers, especially business-to-business brands, better targeting and extended reach to LinkedIn's 433 million-strong audience. Microsoft has also indicated that it might introduce a newsfeed on the platform that will curate content "for every professional to stay connected with the happenings in their network, industry and profession" as one potential advertising option. Marketing Land (6/13),  The Wall Street Journal (tiered subscription model) (6/13)       Connecting & Collaborating A glimpse into Facebook's retail strategy (Dan Kitwood/Getty Images) Facebook is seeking to make retail purchasing an integral part of its user experience, introducing chatbots as personal shoppers and giving brands access to a younger audience. The platform will need to make its payment service as easy as clicking on a button if it wants to emulate the success of WeChat or Amazon, observers say. Advertising Age (free-article access for SmartBrief readers)/Bloomberg (6/13)         How to win leads on Facebook and Twitter Business-to-business marketers need to understand their specific audiences on both Facebook and Twitter to maximize lead generation. Keep content fresh for the fast-paced platforms, and ensure your landing pages are as equally engaging as your posts. The Huffington Post (6/13)       Marketer Moments IHOP sees social success with pancakes on the beach (Scott Olson/Getty Images) IHOP took its summer-fruit flavored Paradise Pancakes to the beach on Facebook Live last week, live-streaming footage of three stacks of the flapjacks on a picnic table as waves broke in the background and a seagull occasionally flew by. The video was the brand's most watched to date. "It was about the pancakes being the hero," IHOP marketing executive Kirk Thompson said. Adweek (6/13)         Platform News Mobile banners come to Instagram ads (Instagram) Instagram has introduced mobile banners that pop up when a user clicks on an ad in their feed. The banners prompt action and then redirect consumers to the brand's profile page. Adweek (6/13)         Snapchat simplifies and fleshes out its ad offerings (Lionel Bonaventure/Getty Images) Snapchat is experimenting with brand partnerships by working with companies such as Truffle Pig, TubeMogul and Amobee. The platform has also introduced Snap Ads to simplify the ad-buying process, and it is opening up Stories for advertisers. The Drum (Glasgow, Scotland) (6/13),  Adweek (6/13),  Bloomberg (6/13)         Measurement Matters Facebook gives NBC's "Meet the Press" a younger audience Todd (D Dipasupil/Getty Images) NBC's "Meet the Press" tapped Facebook to attract a younger audience, conducting Q&A sessions with host Chuck Todd via Facebook Live. The show also posts a condensed version of the show after it airs, and its Facebook following doubled to 321,297 in May from the year prior. Digiday (6/13)         Social Shareable Curlers in a whirl over new broom Canada's top curlers are embroiled in a heated row over the icePad, a broom that allows players remarkable control over stones they slide down an ice rink. The broom is spoiling the purity of a game known as "chess on ice" and is reducing the amount of skill required to win, aficionados say. Gizmodo (6/12)       Figuring out how to make what we do work on digital and social without the aid of puppies and small children is still tough for me, but what I think we have going for us is that it's not an afterthought. Shawna Thomas, senior producer of "Meet the Press," as quoted by Digiday        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information