Across industries, companies are in the process of digital transformation, exploring the opportunities for new operating models that increase interaction and collaboration with their customers. Taking advantage of innovative technology approaches helps businesses adapt to and benefit from the seemingly unlimited human access to information provided by ubiquitous social media and mobile devices. People's expectations of how their needs will be met have fundamentally changed. Read this eBook to learn why organizational success depends on a company's ability to anticipate and accommodate the wishes of its customers.
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