An Ignoble Experiment: Facebook said to pay big bucks for top videos

2016/07/20

Facebook said to pay big bucks for top videos

Snapchat releases first digital ID login | How Cineplex entices moviegoers to share content | Facebook said to pay big bucks for top videos

Created for ignoble.experiment@arconati.us | Web Version

July 20, 2016

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The Big Story

Snapchat releases first digital ID login

(Peter Macdiarmid/Getty Images)

Snapchat has released its first "Log in with Snapchat" button on the Bitmoji Keyboard app. It could be the first step in the platform's move to copy Facebook by enabling its users to have a digital ID that tracks them online and provides more opportunities to advertisers, Biz Carson writes.

Business Insider (7/19), Adweek (7/19)

Connecting & Collaborating

How Cineplex entices moviegoers to share content

Movie marketers should use social for not only big pushes around launches but also ongoing conversations with fans, says Justine Melman, director of digital strategy at Cineplex. The company uses influencer outreach and booths at theaters to encourage users to share content through "calls to create."

SmartBrief/Social Media (7/20)

Facebook said to pay big bucks for top videos

(Peter Macdiarmid/Getty Images)

Facebook reportedly is paying Vine and YouTube stars about $24,000 per video to share clips on Facebook Live. Vine star John Paul Piques reportedly will receive $119,000 to post at least five videos, while YouTube star Ray William Johnson might earn $224,000.

Fortune (7/19), The Wall Street Journal (tiered subscription model) (7/19)

Marketer Moments

Nike turns to Instagram to help women find the right fit

Nike has won praise for two Instagram pictures featuring plus-size models wearing the brand's sports bras. The pictures are part of a campaign aimed at helping women find the right fit.

Digiday (7/18)

Platform News

Twitter lets anyone apply for verification badge

Twitter has created an application process for user verification, letting individuals and organizations request that blue check mark. The idea is to make creators and influencers easier to discover.

Marketing Land (7/19), Adweek (7/19)

Measurement Matters

How consumers behave on Instagram vs. Facebook

Instagram users are 1.3 times more likely to engage with content from celebrities than are Facebook users, Facebook IQ reports. Millennials are the most likely generation to search for video content on both platforms, and they are more likely to follow brands or people they don't know personally on Instagram rather than Facebook.

Adweek (7/18)

Social Shareable

Octogenarian fights off mugger with bacon

An 86-year-old British woman has fended off a would-be mugger by beating her over the head with a packet of bacon. "Bet the offender made off with egg on her face," social media user Sharon Kinsey said.

Manchester Evening News (U.K.) (7/19)

When I'm live, it's really me, like dealing with when your kid eats half the ingredients and you have to improvise.

Elise Strachan, host of YouTube's "My Cupcake Addiction," as quoted by The Wall Street Journal

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.