An Ignoble Experiment: Instagram launches Snapchat-like Stories feature

Instagram launches Snapchat-like Stories feature | NFL launches Snapchat Discover channel | Get inspired by B2B Instagram accounts

Created for ignoble.experiment@arconati.us | Web Version

August 3, 2016

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The Big Story

Instagram launches Snapchat-like Stories feature

Instagram is taking on Snapchat with a Stories feature that allows its users to post video and picture slideshows that last 24 hours. Users can also customize their posts with doodles, texts and emojis, similarly to Snapchat.

The Drum (Glasgow, Scotland) (8/2), Reuters (8/2)

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Connecting & Collaborating

NFL launches Snapchat Discover channel

(Andy Lyons/Getty Images)

The National Football League has teamed with Snapchat to become the first-ever sports league to launch its own Discover channel. The partnership will include Live Stories for all games, including the Super Bowl, and all teams will have customized geofilters close to their stadiums and other key locations.

Mashable (8/2), Adweek (8/2)

Get inspired by B2B Instagram accounts

(Instagram)

Only one-third of business-to-business marketers include Instagram in their strategies, but the platform can be effective if brands think creatively. Tereza Litsa provides an overview of Instagram's B2B success stories, including General Electric's beautiful photography to show off technical innovation and Squarespace's storytelling through high-quality imagery.

ClickZ (8/2)

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Marketer Moments

NPR uses in-person events, social video to promote "Invisibilia"

NPR ran a comprehensive campaign to launch the second season of popular podcast "Invisibilia," including more than 200 listening events across 32 states and three countries, a Facebook Live show and social videos. The podcast's second series has seen 10 million downloads.

Digiday (8/2)

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Platform News

Influencer videos come to LinkedIn

LinkedIn is allowing its network of 500 influencers to post 30-second videos to their feeds on the platform, and it will produce video interviews with people such as Bill Gates. Videos will be sorted by topic so that users can search for ones relevant to their interests, and they will not contain ads for now.

Business Insider (8/2), Marketing Land (8/2)

Measurement Matters

Marketers see social and video as winning combo

Nine out of 10 marketers say they're considering using live-stream video ads next year, according to a Trusted Media Brands survey. Two-thirds say they see social networks, not YouTube or Vevo, as the most important platforms for video ads.

Mobile Marketer (8/3)

Social Shareable

Meet the shark spotter of Cape Cod

Wayne Davis regularly flies a small plane over Cape Cod in search of sharks, and his photos often go viral. Davis started by spotting swordfish for harpoon fishers in the 1970s and switched to shark conservation three years ago.

The Boston Globe (tiered subscription model) (8/2)

Editor's Note

Got something to say about digital marketing? Say it through SmartBrief

SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with the SmartBrief on Social Business audience. If you're interested in seeing your work in this newsletter, email editor Ambreen Ali with your story idea.

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Facebook ... has pulled a real coup. In a very short period of time, it has video buyers saying that Facebook is the most important video platform, not just social platform.

Rich Sutton, chief revenue officer at Trusted Media Brands, as quoted by Mobile Marketer

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.