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2016/08/03

The Real Time Engagement Opportunity - CUSTOMER

CUSTOMER : 8/03/2016 eNewsletter
 

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Should you incorporate real time into your app? The short answer: yes. Regardless of industry, real time is redefining engagement and development, giving firms a powerful tool to add to their customer care arsenal. A Tuesday panel discussion at Real Time Web Solutions composed of IDC's Mark Winther, Voxbone's Chad Hart, Blacc Spot Media's Lantre Barr and moderated by PKE Consulting LLC & UC Strategies.com's Phil Edholm explored this and more.
According to Forrester Research, 72 percent of U.S. online consumers would rather use a company's website to answer their questions than contact them via telephone or email. People of all ages (not just impatient millennials) want their answers fast - within four hours - and they want to solve their problems in one interaction without talking to another person.
Primarily based in Singapore, with development teams in India and Bangladesh, REVE Systems has carved out a niche in mobile VoIP, SIP and the much hyped WebRTC. The firm has a presence in 11 countries, and is poised to push further. In May, REVE put its real time solutions on display at International Telecom Week (ITW), and this week the real time solution provider joins the group of real time aficionados at Real Time Web Solutions.
Marketing is without question moving in a more personalized direction. Data-driven decisions are guiding firms to meet customers where and in the manner they choose, as according to a recent Ascend2 survey 70 percent of marketing experts surveyed view personalization as the most important tools for data driven marketing. Data is mission critical to the personalization process, and following 'Sutton's Law,' the obvious place we know with no shortage of data is the Internet of Things (IoT).

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