An Ignoble Experiment: The year's most popular ads on YouTube

2016/12/29

The year's most popular ads on YouTube

Influencers can live-stream 360-degree video on Periscope | Industry leaders on what's next in digital marketing | The year's most popular ads on YouTube

Created for ignoble.experiment@arconati.us | Web Version

December 29, 2016

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The Big Story

Influencers can live-stream 360-degree video on Periscope

(AFP/Getty Images)

Twitter has enabled select partners to live-stream 360-degree video on Periscope. The move could help lure influencers from rival platforms, writes Matthew Lynley.

TechCrunch (12/28), Marketing Land (12/28)

Connecting & Collaborating

Industry leaders on what's next in digital marketing

Digital marketing leaders forecast what will be hot next year. Predictions include the use of video to enhance the customer experience, improvements in attribution and increasing reliance on engagement through social influencers.

Adweek (12/28)

Marketer Moments

The year's most popular ads on YouTube

Schwarzenegger/Click to watch video (Mobile Strike/YouTube)

Mobile Strike's Super Bowl ad starring Arnold Schwarzenegger has garnered more than 100 million views on YouTube, making it the No. 1 ad on the platform. Knorr's "LoveAtFirstTaste" spot came in second, with 60 million views.

Business Insider (12/28)

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Platform News

Snapchat offers ad bidding based on engagement

(Snap)

Snapchat has launched "goal-based bidding" to let advertisers buy ads based on types of engagement such as swipes, not just views. The platform says it can use machine learning to target consumers most likely to swipe.

Advertising Age (12/28)

Oculus purchases eye-tracking startup

Oculus purchases new eye tracking startup

(Gabrielle Lurie/AFP/Getty Images)

Facebook's Oculus has purchased The Eye Tribe, which makes technology that tracks user eye movement. Oculus did not provide further details about the acquisition.

Recode (12/28), Bloomberg (12/28)

Measurement Matters

Online ad spend grows, report shows

Digital-advertising spend hit $17.6 billion in the third quarter, a year-over-year rise of 20%, the Interactive Advertising Bureau reports. Investment in the market has exceeded $50 billion in the first three quarters of this year, and it looks likely to surpass 2015's total of $59.6 billion by year's end.

Advertising Age (12/28), Adweek (12/28), Marketing Land (12/28)

Social Shareable

2016's viral hits

This piece looks back at 2016's most memorable viral videos and memes, such as a Texan mother's Facebook live stream of herself growling in a Chewbacca mask. Michael Phelps' angry expression during the Olympics took over social media with #phelpsface, and the Mannequin Challenge saw celebrities, influencers and social users strike static poses.

BBC (12/28)

The internet loves a good challenge, be it ice buckets or wearing no make-up.

Dave Lee, writing at BBC

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.