Super Bowl spots prompt social-marketing buys

Super Bowl spots prompt social-marketing buys | Infographic: How Super Bowl fans consume social media | How Snapchat is bringing TV shows to vertical video Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT January 30, 2017 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Super Bowl spots prompt social-marketing buys Marketers paying an average of $5 million for a 30-second spot are investing an additional 25% to 100% of that cost to market the ad, UEG President Mary Scott says. Social platforms are major beneficiaries of this additional spend. The New York Times (free-article access for SmartBrief readers) (1/29)       Mobile Offer Industry Realizes Explosive Growth Mobile offers are more popular than ever, and according to studies, shoppers not only want more offers, but become more loyal customers when they use them. Download our 3rd annual industry report to learn how mobile offers are experiencing explosive growth and reshaping the retail marketing landscape. ADVERTISEMENT Connecting & Collaborating Infographic: How Super Bowl fans consume social media Forty-nine percent of Super Bowl viewers expect to look at Facebook during the game, while 26% will look at Instagram and 22% will turn to Twitter, an infographic from Survata and Adweek shows. Twenty-eight percent said they liked to see teasers of ads on social before the game, while 36% said they preferred to be surprised by the ads on the day of the game. Adweek (1/29)       How Snapchat is bringing TV shows to vertical video Fallon (Loreen Sarkis/Getty Images) Snapchat is partnering with TV networks such as ABC on fast-paced vertical video content such as "Watch Party: The Bachelor," which features fans of the show discussing the previous night's episode. Other collaborations include a complementary series to NBC's "The Voice" and one featuring original skits by Jimmy Fallon. USA Today (1/29)         Most Read by Marketing Decision Makers MailChimp adds feature for Facebook ad management    Fast Company online  GoDaddy, Bullish launch Super Bowl teaser with internet cats    Adweek  Opinion: Reducing clickbait is good for all    Adweek  Campbell launches cooking series with Vox Media, NBC    Adweek  BBDO, Snickers unveil Super Bowl YouTube teasers starring Adam Driver    MediaPost Communications  Marketer Moments Puppy Bowl XIII will feature VR, branded content Animal Planet has announced the addition of a virtual reality experience to this year's Puppy Bowl via the event's webpage, Facebook and Discovery apps. Pedigree has also partnered with Animal Planet to make branded content spots that will air on its social media channels. Adweek (1/27)       Platform News Pinterest, Sargento woo Super Bowl party planners Sargento is sponsoring a Pinterest microsite called "Most Valuable Party Planner" to help Super Bowl fans plan their game-day parties. Users answer questions on the site to get personalized party-planning advice based on the social platform's wealth of content. Adweek (1/27),  Adweek (1/27)       Stats show YouTube still king of digital video Almost 85% of people who watch video online do so on YouTube, and 95% of over-the-top device users watch videos on the platform, eMarketer estimates. YouTube's ad revenue increased about 30% last year, eMarketer says, and growth is projected at 20% this year. eMarketer (1/27)         Measurement Matters Nielsen: Gen X outpaces millennials in social media use (Pixabay) Generation X -- those aged between 35 and 49 -- invest six hours and 58 minutes of their time each week on social media, 39 minutes more than their millennial counterparts, per Nielsen. The research found that Facebook is the most popular social network for smartphone users, followed by Instagram, Twitter, Pinterest, LinkedIn and Snapchat. The New York Times (free-article access for SmartBrief readers) (1/27)         Social Shareable Math is present in many great paintings The presence of simple mathematics in Jackson Pollock paintings may be the reason so many people are drawn to them, says researcher Richard Taylor. "The stress-reduction is triggered by a physiological resonance that occurs when the fractal structure of the eye matches that of the fractal image being viewed," Taylor says. Aeon Magazine (U.K.) (1/26)       The Super Bowl has created a cottage industry for other media companies to take advantage of it as well. Lawrence Teherani-Ami, media director for North America at Wieden+Kennedy, as quoted by The New York Times        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy |  Legal Information