An Ignoble Experiment: Social media app Parler sees influx of new users

Other platforms benefiting from Facebook ad boycott | The 4 elements for successful content | How marketers navigate work with reduced budgets

Created for ignoble.experiment@arconati.us | Web Version

June 30, 2020

CONNECT WITH SMARTBRIEF

The Big Story

Other platforms benefiting from Facebook ad boycott

Brands that are responding to civil rights groups' call for a Facebook boycott due to misinformation and hate speech are now considering alternatives, such as North Face eyeing Google, Pinterest and affiliate marketing, according to a company spokesman. Eddie Bauer is considering Gmail, TikTok, Snap, Pinterest and YouTube, while others are examining minority community publishers such as AT&T, which is working with Black-owned Pod Digital Media.

Full Story: Ad Age (tiered subscription model) (6/29), The Wall Street Journal (tiered subscription model) (6/29), Digiday (tiered subscription model) (6/30)

Connecting & Collaborating

The 4 elements for successful content

Ashley Segura of agency TopHatRank describes four key elements for successful social content, such as including the right keywords and creating content in formats that can shared across different platforms. She offers advice on how to nail each element and provides examples from brands.

Full Story: Marketing Land (6/29)

How marketers navigate work with reduced budgets

Restaurants and retail chains were hit particularly hard amid the coronavirus pandemic and location shutdowns, which required marketers to maximize their shrinking budgets, writes Richard Collings. He shares insight from executives at leading brands that are weathering the storm, such as Wendy's and its focus on gaming and Authentic Brands' usage of influencer networks.

Full Story: Adweek (tiered subscription model) (6/29)

Marketer Moments

Camp + King livestreams Shaq from a Papa John's box

(Papa John's/YouTube)

Camp + King is touting Papa John's new Shaq-a-Roni pizza with a 60-second spot that features board member Shaquille O'Neal surprising Atlanta families in their homes via Zoom from a screen placed inside pizza boxes. The brand is donating $1 to its Foundation for Building Community for every purchase and a special Shaq pizza box unlocks an augmented reality experience on Snapchat.

Full Story: Ad Age (tiered subscription model) (6/29), Adweek (tiered subscription model) (6/29)

Sponsored content from Twitter

Five best practices for virtual watch parties

In times of isolation, people turn to video for moments of levity and inspiration. Smart brands can help by hosting Twitter watch parties for a show's biggest fans. These five best practices can help you throw a party truly worth watching. Check it out.

How Salesforce launched a virtual content series.

Salesforce is bringing brands and business leaders together virtually with #LeadingThroughChange, a new weekly content series live-streamed on Twitter. Learn more about how the company has adapted its live event strategy to the new normal.

Platform News

Social media app Parler sees influx of new users

Two-year-old social media app Parler -- a challenger to Twitter -- gained significant buzz over the past week as GOP leaders joined and urged others to follow. The app added about 500,000 users last week, says CEO and founder John Matze, and it has risen to be the top iPhone app in the news category.

Full Story: CNBC (6/28), Forbes (6/27)

Facebook expands monetization tools, access for creators

Facebook is enabling creators to monetize short-form video content with image and post-roll ads, launching livestream ad formats and expanding access to its fan subscriptions and livestream "stars" payments options. It also is allowing Instagram users to log in to some Facebook revenue-focused tools, including the company's Creator Studio.

Full Story: Social Media Today (6/29), CNET (6/29)

Measurement Matters

Report: Reach increases for Instagram Stories

(Instagram)

The overall reach rate of Instagram Stories rose to 7% in 2020 from 6.7% last year, Conviva reports. The study also found accounts in the "sports" category achieved the highest completion rates and the average number of Stories published each week decreased for accounts across all analyzed categories.

Full Story: Adweek (tiered subscription model) (6/29)

Social Shareable

21-year-old twins react to classic hits

Twenty-one-year-old twins Tim and Fred Williams have gone viral with a "First Time Hearing: Twins the New Trend" YouTube series that features videos showing the pair listen to classic songs for the first time. Music artists the duo have discovered include Dolly Parton, Queen, Aerosmith and The Carpenters.

Full Story: People (6/29)

Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.

Help Spread the Word

Or copy & share your personalized link:

smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv