Starbucks uses a Facebook group to understand passion

Report: Pandemic lockdowns fuel social media usage | Starbucks uses a Facebook group to understand passion | A guide to boosting user-generated content on Instagram Created for ignoble.experiment@arconati.us |  Web Version July 29, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story Report: Pandemic lockdowns fuel social media usage A GlobalWebIndex report says that internet users around the world have increased their average number of social media accounts to 8.1, up from 7.6 in 2017. Nearly half of those surveyed turn to social media for news, though just 14% see social media as the "most trustworthy source," writes Tyrone Stewart. The research firm attributes the change to pandemic lockdowns and also found Facebook, Facebook Messenger, Instagram, YouTube and WhatsApp are the most popular platforms, outside of China. Full Story: Mobile Marketing Magazine (7/28)      The word's out: partnerships are bigger than paid search The partnership channel quietly overtook paid search as the primary revenue driver at many organizations, contributing 30+% to overall company revenue. Learn how in this data-rich look at the upward trajectory of partnerships as a revenue engine. Get the report ADVERTISEMENT: Connecting & Collaborating Starbucks uses a Facebook group to understand passion Pumpkin spice latte (Starbucks) Starbucks has spent the past two years learning about customers' wants and needs through a closed Facebook group that offers valuable data and a window into why customers are passionate -- or not -- about the pumpkin spice latte. Full Story: Knowledge@Wharton (7/27)      A guide to boosting user-generated content on Instagram Rhea Freeman provided an in-depth guide to encouraging user-generated content on Instagram, explaining tagging and hashtag options and offering tips on incentives for fans to create content centered on your brand. Freeman describes methods for gaining user permission and recommends engaging with all user-generated content but only sharing posts of high quality. Full Story: Social Media Examiner (7/28)      How brands can engage at-home workers (Pixabay) Yotpo's Raj Nijjer explores how working at home during the pandemic is spurring changed shopping behavior and presents an opportunity to marketers within a diverse range of categories such as technology, home office products, food delivery and fitness. He offers tips on how to maximize this opportunity by cultivating brand loyalty, creating social and digital communities and investing in technology to ensure seamless digital interactions. Full Story: SmartBrief/Marketing (7/28)      [RFP Template] How to Choose a TCMA Vendor Choosing a partner doesn't have to be overwhelming. Consolidation and integration are key. Our RFP template guides you through every step. ADVERTISEMENT: Marketer Moments PetSmart gets reptilian with Snapchat AR lens PetSmart is the first pet brand to launch a Snapchat augmented reality lens and the experience transforms users' faces into reptiles if they answer questions about the creatures correctly. The lens also offers users a 40% discount off the purchase of a reptile when they buy one of the brand's PetSmart Thrive kits. Full Story: Adweek (tiered subscription model) (7/28)      Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer. 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Full Story: Yahoo/Agence France-Presse (7/28),  CNBC (7/29),  CNBC (7/29),  CNET (7/28)      Facebook helps ad execs master platform, apps Social Media Today (7/28)  Twitter mulls separating display retweet, quote tweet counts Social Media Today (7/28)  Smaller brands expected to resume Facebook ad spend ahead of big names Digiday (tiered subscription model) (7/29)  Unite Remote and Onsite Teams The new ClickShare Conference connects wirelessly to your video conferencing equipment and meeting room display for more immersive and engaging meetings. In less than 7 seconds, your team is all connected and ready to collaborate. Absolutely no one makes conferencing easier or more intuitive. Great things happen when people click. ADVERTISEMENT: Measurement Matters Report: Smartphones rule for Gen Z, millennials Generation Z and millennials prefer smartphones as their media of choice, with a 40% increase in daily engagement so far in 2020, according to a National Research Group study commissioned by Snap. The survey also found that more than 80% of respondents prefer short-form premium content for news and conversations, 70% favor the length over full-length TV and video series and 81% of Snapchat users pick vertical videos over other formats. Full Story: Adweek (tiered subscription model) (7/29)      News without all the B.S. Check out 1440 – The fastest way to an impartial point-of-view. The team at 1440 scours over 100+ sources so you don't have to. Culture, science, sports, politics, business and everything in between - in a 5-minute read each morning, 100% free. Sign up now! ADVERTISEMENT: Social Shareable Deer falls under spell of harp music A video showing a deer become mesmerized by a woman playing the harp in a park has attracted more than 210,000 views on Twitter. The clip shows the deer edging closer and closer before becoming finally spooked and running off, causing the harpist to leap back in alarm. Full Story: India Today (7/29)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. SmartBrief will donate $10 per new reader to organizations fighting for climate reform, women's rights, global health initiatives and more. SHARE Or copy & share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv By getting creative about how you build a community during the coronavirus, your brand could emerge from COVID-19 with a thriving fanbase. Raj Nijjer, vice president of marketing at Yotpo, as quoted by SmartBrief/Marketing       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004