In partnership with |  |
|
|
Good morning Launch Key 🚀 community! |
As pundits argue about a soft landing, the corporate purge has continued at a pretty good clip. And a lot of layoffs have been in tech. Big names, well-funded startups and small apps who can't keep the doors open. |
The best thing we can do to future-proof against any economic backdrop is diversify our career portfolio. |
Tom Hewitt is this months subscriber case study and has done exactly that, broadening his track record by applying business sense to functional areas he hadn't led before. |
Get in there ⬇️ |
Comment below and let me know if we're on the right track. |
|
|
Table of Contents |
|
|
Pull to Eject |
|
I pay a lot less attention to the monthly jobs report ever since I realized that the majority are coming from government sector jobs. And the revisions show even those numbers are inflated. |
How long can the government keep hiring as the private sector cools? How much more can taxpayers prop up? |
It's definitely a weaker labor market, and we haven't gotten any signs that it's done weakening. |
The real data doesn't lie. The mass layoff numbers have all come from the private sector, and show us how companies actually feel about the state of the economy. |
2023 had a huge cut in the types of tech jobs we've all been led to believe are the future. And 2024 hasn't slowed a bit. |
Big names like Microsoft, Tesla, Google and Amazon cutting high-paying tech jobs almost every month this year. |
 | 2024 Mass Layoffs: Detailed List & Reporting of Notable Company Cutbacks | Latest layoffs: Companies like IBM, Amazon, Google & Microsoft saw layoffs this year. |
|
|
|
What's the hedge against it happening to you? |
Something you start on the side. While you're still working. |
The easiest 3 to start are freelancing, coaching and consulting. |
And you don't need to hide it from your boss unless you still have a strict non-compete. Read your own fine print. I can't help you there. |
A key point to consider is, can you build your own audience? |
Do you have specialized expertise in your industry? Do your colleagues turn to you for guidance and decision-making advice? Can you find a few outside clients? Is there a demand for your uncommon knowledge?
|
 | How to Start a 6-Figure Business While Working Full-Time in 2024 | How do you star ta business while working full-time? Read all about it in this step-by-step guide so that you can finally quit your 9-5. |
|
|
|
Get your first client and you'll be amazed how fast you can organize your offering. |
There are plenty of nights and weekend hours that can be used for a startup. |
And when you do have questions, the internet has answers. And they're free. Leverage MooC's and YouTube before you pay for any courses. |
Here is just one example: Coursera has a free 5 part Freelance Career series that literally started yesterday. |
 | Building Your Freelancing Career | Offered by California Institute of the Arts. Launch Your Successful Freelancing Business. Get paid for your talents. Explore how to become ... Enroll for free. |
|
|
|
Last summer when approached by friends for tech consulting advice I had my own realization – they'll stop asking at some point in the future. I will be technically irrelevant. |
But that's not yet. |
So, at 60, I started a completely new venture. And you can too. |
|
|
Now go launch something 🚀 |
|
| ❝ | | | We are our choices. Build yourself a great story. | | | | Jeff Bezos |
|
|
|
Brain food, delivered daily | | Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 504,638 curious minds. Subscribe |
|
|
|
|
|
This months career portfolio case is not about creating products - its' about broadening your reach. Applying your skills into new areas not known for your expertise. |
Tom Hewitt : Marketing | HR | Training & Development | Leadership |
Tom is a corporate marketing pro who leveraged his business acumen first into a completely different industry and later into a whole host of other corporate disciplines. In the past he led strategy and digital integration at some of Charlotte's largest names: First Union, Duke Energy, Red Ventures, Wells Fargo and TIAA. |
Then he took a turn no one but he saw coming – as Director of Marketing for Octapharma Plasma. |
An industry not known for strategic marketing. |
Tom's insight as a business guy with marketing skills, has opened up all types of leadership roles for him because he's competent - and it stands out to everyone in the company. |
With success comes opportunity. |
Tom has worked his way into leadership of Marketing, Human Resources, Learning & Development, and internal and external Communications. All for a $1.4b company with more than 6500 employees. |
Pretty incredible career portfolio additions. |
But it all started with the ability to see possibilities in an industry not known for them. |
 | Octapharma Plasma | Improving the quality of life of everyone we serve through the life-changing power of plasma. With more than 180 donation centers, offices in 31 countries, and more than 10,000 employees worldwide, we are committed to changing the world. |
|
|
|
|
Modern Tools |
|
Do you need help planning and selling a digital product? |
Udemy has a class for that. |
 | Create & Sell A Digital Product: From Beginner To Expert | Own a high converting online product, even if you have no idea where to begin! |
|
|
|
|
Take a demo, get a Blackstone Griddle |
|
Automate expense reports so you can focus on strategy Uncapped virtual corporate cards Access scalable credit lines from $500 to $15M
|
Request a demo |
|
|
Old School Wisdom |
|
In today's world, building a web site is old school. |
But WIX has excellent templates and code-free tools for anyone who does. More importantly, they give away a ton of free advice. |
How to start a successful consulting business in 8 steps is a perfect example. |
 | How to Start a Consulting Business | Expert advice for how to start your own consulting business, including a breakdown of the most popular types. |
|
|
|
|
Free Knowledge |
|
Luisa Zhou is a self-proclaimed nerd and has been an International Space Station engineer, a mobile payments start-up co-founder, and a digital advertising manager. |
But something was missing. So she started her own business and now helps others do the same. |
She has helped thousands of Entrepreneurials go from employee to entrepreneur. She has a large social following and has been featured in Forbes, Business Insider, Inc, Entrepreneur, and more. |
 | Luisa Zhou: Online Business Mentor | I'm Luisa Zhou, an online business mentor & teacher for new entrepreneurs. I'm here to help you start a coaching business and leave your 9-5. |
|
|
|
|
Recommendations |
|
🤓 The Product Led Geek : Join over 9,000 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales. |
📰 Marketing Memos : Proven Marketing Tips for Founders |
🧠 Seven Deadly Stupidities : This newsletter will help improve your decision making by removing bias, unnecessary information, and emotion from your process. |
🌟 Creator Spotlight : Interviews and Creator Economy success stories every Friday. |
📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday. |
💪 Dealroom : Learn directly from billionaire entrepreneurs on how to grow a business. |
🏆 IDiyas : Weekly patent newsletter highlighting the most prolific inventors, engineers, executives and entrepreneurs. |
|
 | Beehiiv: The newsletter platform built for growth. | Starting a newsletter? Access the best tools available in email, helping your newsletter scale and monetize like never before. |
|
|
|
|
Visual Crapshoot |
|
| Share LAUNCH KEY | Thanks for referring the Launch Key newsletter! 🚀 | You currently have 0 referrals, only 1 away from receiving Free tools to launch your new idea or digital product. Instant PDF download with 1 referral. | | | Or copy and paste this link to others: https://launchkey.beehiiv.com/subscribe?ref=MRjCg0GwZI | |
|
|
|
How did we do this week? |
|
Launch Key readers – thank you for your support and feedback. I appreciate each and every one of you as I work to build something you value. Remember, if there's anything you'd like to share — a recommendation, a story idea, or just a note to say hi, hit the reply button and fire away. | | | | ~ Rob |
|
|
No comments:
Post a Comment
Keep a civil tongue.