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Welcome back to the Launch Key 🚀 |
I hope you all enjoy the upcoming July 4th weekend. You know the main rule: if the Fireworks Director runs – you run. |
And just like that half of 2025 is in the rear view. |
But there is still plenty of time to start something this year. It just doesn't have to be perfect. |
Let's get into it. |
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Table of Contents |
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Pull to Eject |
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If you wait for the perfect time, you're not going to start. It's just that simple. |
Like getting married or having a baby or moving out of state for a new job, there is rarely a perfect time for big change. You just jump into them. |
Waiting for the perfect time creates millions of wantrapreneurs. |
Over the past 93 weeks, this newsletter has shared my belief that starting something has never been easier. You don't need specialized training. Or years of coding experience. Or a web site designer. Or sales help. Modern tools are so easy and plentiful that you can experiment with one - throw it away and import your data into a new tool next week. |
Not that many years ago, you had to hire employees (or freelancers) to help with: |
Product Development Design and Marketing Sales and Services Accounting Support
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Today all of those former stumbling blocks are rentable SaaS tools - many of them free to start. And you can do it all yourself. I give away a free PDF of a dozen tools to help you get off the ground. |
Market conditions ebb and flow, but if you really have a unique solution, there's never a bad time to launch. Especially now that costs and the barrier to entry is lower. Your knowledge is the difference maker. |
Even the Investment Bankers are riffing about low cost tools – and their business model is predicated on you spending their money to grow. |
 | Why 2025 Is the Best Year to Start a Startup | Startup costs are lower, tools are smarter, and capital is more accessible than ever. Here's why 2025 might be your best shot at launching a startup. |
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There are always economic pressures of course, but small business optimism is up. |
 | Small Business Confidence Rises as Uncertainty Lingers | The Q2 2025 Small Business Index rose slightly, but was accompanied by lingering economic uncertainties about the future. |
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The current administration has made it a priority to remove regulatory hurdles faced by small businesses. |
Got good credit? The SBA loan program might be a way you can find some additional funding if your idea requires investment. They're cleaning up fraud but looking to help legitimate startups. |
 | House passes bill seeking to improve accountability within the SBA loan program - Financial Regulation News | The U.S. House of Representatives passed legislation that strengthens accountability and combats fraud within the Small Business Administration's (SBA) 7(a) Loan Program. |
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The onus has completely shifted from execution to ideas. |
Your great idea can launch in weeks. |
People are building fantastic one-person franchises. Here's just a few examples of solopreneurs who have built impressive million dollar businesses with their own brand. |
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And none of them were perfect when they launched. |
So, have you been making perfect excuses for why you haven't started your thing? |
What you have is probably good enough. |
Get going. |
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Now go launch something 🚀 |
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| ❝ | | | Waiting for perfect is never as smart as making progress. | | | | Seth Godin |
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Modern Tools |
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Keep more of what you earn |
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Collective is the first all-in-one financial solution exclusively for solopreneurs. Members save an average of $10,000 a year by optimizing their taxes via an S Corp.* |
Membership includes: |
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Enjoy peace of mind while maximizing your profits, and enjoy extra time to focus on growing your business. |
Use code SPRINGFREE at checkout and get your first month free! |
Get started |
*Based on the average 2022 tax savings of active Collective users with an S Corp tax election for the 2022 tax year |
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Old School Wisdom |
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How you use your free time will make or break your success. |
The secret? It's not about working harder or finding more time to do work. It's about designing the freedom to engage in the high-value work that brings you energy and fulfillment. |
 | Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire: Dan Martell | Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire [Martell, Dan] on Amazon.com. |
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 | Beehiiv: The newsletter platform built for growth. | Starting a newsletter? Access the best tools available in email, helping your newsletter scale and monetize like never before. Get 20% off your first 3 months of a paid plan, after your complementary 30-day free trial. |
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Free Knowledge |
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Consider a few tips from StartupGrind founders who are eager to pass down their knowledge to people just like you. Here's what they have to say about timing and starting your business: |
 | When is the Right Time to Start a Business? | Startup Grind | Startup Grind is a startup community in 120 countries delivering education, connections, and opportunities to help startups and scaleups grow. |
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Recommendations |
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🤖 AI Report : Learn AI in 5 minutes a day. We'll teach you how to save time and earn more with AI. Join 400,000+ free daily readers from Tesla, Apple, A16z, Meta, & more. |
🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators. |
👋 Huntrs : Join Hanna Larrson and learn how to build your personal brand and audience, monetize your knowledge, build multiple income streams and a lean, profitable online business. |
📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday. |
🟢 Scalable : Helping early-stage founders launch products and grow startups, fast. |
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 | Brain food delivered : Refind |
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Visual Crapshoot |
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How to improve Launch KeyWhat content are you looking for? |
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Launch Key readers – thank you for your support and feedback. I appreciate each and every one of you as I work to build something you value. Remember, if there's anything you'd like to share — a recommendation, a story idea, or just a note to say hi, hit the reply button and fire away. | | | | ~ Rob |
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