| |  | | | | | | 5 display advertising metrics you should know |  | | By Pablo Cohan
According to comScore, the primary value of online ads is exposure, not clicks. That said, you still need something tangible to show your boss. Here are five simple, yet comprehensive metrics to effectively measure your campaign performance. |  |
| Facebook Timeline for the 99 percent |  | | By Scott Meldrum
A slew of articles have been published that break down the new Facebook Timeline for pages and brand recommendations -- using examples like Coca-Cola and Ford. This is not one of those articles. Read on for advice on Timeline for the rest of us. | | Key takeaways from political campaigning |  | | By Bryan Gernert
To achieve success, political and brand marketers need to ensure that their "products" connect with consumers. Read on for important takeaways from the presidential primaries. | | 2 technologies that will replace laptops |  | | By iMedia Editors
With hundreds of new device models coming to market this year, which ones will change the way consumers behave? Tech insider Shelly Palmer shares his picks. | | Facebook is telling businesses to become better content marketers |  | | By Doug Schumacher
Wednesday, Facebook had their first Facebook Marketing Conference, or FMC for us in the biz. They announced a number of things that will impact marketers Facebook activities: The highlights for me are: The integration of Timeline into brand pages... | | Don't forget about observable research |  | | By Mikael Greenlief
Having been entrenched in some aspect of online and digital marketing since the start of my career, I have heard countless times from clients and colleagues, show us the numbers, show us the analytics, show us the stats. These requests are valid and... | | Shutterfly Acquires Kodak for $23.8 Million |  | | By Bethany Simpson
I've wondered for a long time if Kodak would be able to make "the digital leap." This one-time innovative company has struggled to keep up in the digital marketplace, and is finally hanging up its camera. Really. They're quitting the camera business... | | Lack of Digital Strategy & Accountability is Killing Brands |  | | By Steve Parker, Jr.
Doing is not strategic insight. Just because something is measurable does not mean it is accountable. If you are reading this and don't own a smartphone, you might as well stop right now. You won't understand nor can you be helped at this point the... | | Rosy 12 Outlook for Game Industry |  | | By Neal Leavitt
With the Game Developers Conference in San Francisco just looming over the horizon, what's on tap for the industry? Any integral trends/issues that might be game changers? For starters, what you don't readily see is vitally important. UK-based... | | | Advertisement
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