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2016/01/19

The 4 hardest marketing jobs to fill in 2016

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January 19, 2016 Issue Subscribe | View online
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The 4 hardest marketing jobs to fill in 2016

cover-story

By Michelle Kruse

Embrace these tips for securing top talent for some of the industry's toughest gigs.

How to reach your passionate segment

By Ofer Oved

There's a new targeting approach that you don't want to miss. Discover how to find the sweet spot of marketing ROI in 2016.

Evolving the "war room" is the key to advertising's future

By Chris Gomersall

There's a growing need for 24-7 marketing awareness to align with the always-on consumer. How does that manifest itself in the brand marketer's office?

Blog Posts

Serving A Consumer Who Actually Wants To Be Retargeted

By Jeff Hasen

The idea of targeting and retargeting is not new. What's changing is the potential for cross-device efforts. We now have the...

CES 2016: Highlights

By Jennifer Marlo

Yet again, drones took center stage at CES. The focus this year was to make drones easier to handle for amateurs; Parrot created...

Cover Stories
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Resource Connection
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Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit.
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