Facebook is encouraging advertisers to ensure their websites load quickly by limiting when and where ads appear if they direct users to slow-loading websites. The company says slow-loading sites can be a negative experience for people and that as many as 40% of users click away from a site if a page takes three seconds to load.
What forces drag down your business? When things at work just work, it's called "flow." And increasingly it's how your business flows that separates the high performers from the also-rans. But optimizing your workflow starts with knowing the obstacles — the "flow killers" — that commonly get in the way.
Almost a fifth of 4,840 social media accounts associated with 10 top brands, including Starbucks, Amazon, BMW and Chanel, are fake, according to a Proofpoint report. "The prevalence of fraudulent accounts is a real security threat to anyone engaging on social media," the report notes.
Brands are being charged an average of $187,500 for sponsored video posts by celebrities and social influencers, according to Captiv8. The agency also said that influencers with up to 7 million followers are charging $75,000 for Snapchat or Instagram posts and $30,000 for one tweet.
Advertising With Mobile Coupons As a marketer, you are constantly faced with the challenge of differentiating your content to win the attention of your customers. One of the most effective solutions is the introduction of mobile coupons as an ingrained part of the digital ad user experience. Download to learn more!
Sponsors of NFL player Colin Kaepernick, such as Beats headphones and Electronic Arts, face a challenging situation over the controversy regarding the 49ers quarterback's decision not to stand for the national anthem before a preseason game. Observers say brands should stay quiet but keep an eye on the situation.
12 smartest emails to hit our inbox These emails are so good that we just have to share them with you. We'll also break down why they're so effective and highlight the design and content choices that made each one of them demand our attention. Check 'em out.
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Twitter would carefully consider any merger or acquisition proposal, co-founder Ev Williams says. Twitter's share price has jumped because of renewed speculation that a takeover might be in the works.
Pinterest has upgraded its ad offering to include engagement retargeting, and it has improved the way it retargets visitors. The refresh lets advertisers target users who have previously saved or clicked on their pins.
Metrics that Matter: Marketing metrics your CFO will actually care about In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download now
Retail stores are spending 52% of their online ad budgets on mobile, and Macy's, J.C. Penney, Nordstrom and Kohl's have received Genius Level rating from L2 for digital prowess. Retailers on Instagram experience much higher interaction rates than on other social platforms, and Instagram users are 70% more likely than other social media users to use their smartphones to make purchases.
Infographic: Micro-influencers are Having 22x More Buying Conversations Real influence is about authenticity, access to information and empowering others - not a paid celebrity social post. Keller Fay and Experticity have released groundbreaking research showing the power of recommendations from micro-influencers and why they carry more weight. View the infographic now.
Russian astronomers have detected a curious radio signal from a star system 94 light-years from Earth, but researchers say people shouldn't assume that aliens are making contact. Terrestrial interference could have caused the signal.
How to Use Content Marketing to Build Your Audience Providing valuable content for your audience is about identifying what keeps them up at night; what problems you can solve; and how your suggestions can enlighten, educate, and entertain. A well-crafted message can engage, create a connection and provide solutions for your audience's needs. Download our white paper to get started.
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Basically, [Colin Kaepernick] is a very polarizing figure right now, and in general, in marketing for most companies and brands, polarizing is not a good thing.
Jim Andrews, senior vice president at IEG, as quoted by Advertising Age
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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